Digital Marketing.

Digital marketing is the use of online platforms and digital channels to promote products, services, or brands, reaching a broad and targeted audience. It encompasses strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, email campaigns, and influencer collaborations. By leveraging data analytics, businesses can track user behavior, measure campaign performance, and refine their strategies for better engagement and return on investment (ROI). Digital marketing offers flexibility, cost-effectiveness, and real-time insights, making it an essential tool for businesses to connect with consumers in the fast-paced digital age.